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Hardys
launches sip-along production to educate the population
New
research has revealed that despite wine being the drink of choice
for two-thirds of the population, Brit's understanding of wine leaves
something to be desired, with almost a quarter of regular wine
drinkers thinking that rosé is made by mixing red and white wine.
The
research from Hardys wine also shows that the average British wine
drinker believes they are more knowledgeable than they actually are.
In fact they would get more multiple choice questions on wine
correct, if they randomly guessed!
Whilst
its no surprise that more women enjoy drinking wine (74%), its men
who know the most about it - 68% of wine experts are men.
The
research also suggests that traditional wine terminology is baffling
consumers, with 1 in 8 thinking that a sommelier is a French perfumer
and 10 per cent of people believing it's a female pig farmer.
Almost
half of Brits also confess to a lack of confidence when choosing
wines in a bar or restaurant.
Wine
expert Chris Scott comments: "Although we are a nation of
wine lovers, we clearly lack an understanding of what makes a good
wine. Getting to grips with the basics of wine is actually a lot
easier than it seems and something that everyone can learn."
Hardys,
known for its straight talking, no nonsense approach to wine, has
devised a world first in 'educational entertainment' to teach people
everything they need to know about wine in just 30 minutes.
Chris
explains, "The concept is a sip-along theatrical production
that will offer the audience five fundamentals that they need to
order wine in a restaurant or chose a bottle at the supermarket.
Wannabe wine enthusiasts can come along and learn the basics and have
fun at the same time."
The
interactive comedy show is being staged at 4 locations across the UK
during June 2008. For more information visit www.onelovesince1853.com.
Regional
Breakdown:
o
There are 30% more wine experts in Scotland than the national
average, yet worryingly, almost one in ten people in Edinburgh
believe that small canisters of gas are added to turn still wine into
sparkling and almost one in three Glaswegians think that a sommelier
rears female pigs.
o
London has the highest number of regular wine drinkers (70%)
although 8% thought that sodium crystals were added to wine to make
it sparkle.
o
Glaswegians are the least confident when choosing wine. 55% said
they felt very unconfident about making the right selection.
o
The North of England has the most wine experts, even though 16% of
people in Leeds think that a sommelier is a French perfumer and 15%
of people in Newcastle think that sodium crystals are added to wine
to make it sparkle.
o
Despite having the second highest number of regular wine drinkers
(69%), 1 in 5 people in Bristol believe rose is made by mixing red
and white wine
o
An optimistic 17% of people in Liverpool feel super confident about
choosing wine - in stark contrast with the 25% who think rose wine is
a mixture of red and white wines.
o
Cardiff has the lowest number of wine drinker with 64% preferring
beer. This may explain why 1 in 10 think that fizzy water makes
sparkling wine sparkle. |