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Est. 1996

Issue 147

May 2009

Specs You Can
Eat With

 

 

New from acrylic specialists, MJB Consulting, is a clever device that is set to come to the rescue of forgetful diners, who can never remember to bring their reading glasses when they go out for a meal. MJB has invented and patented a new acrylic menu holder called Spexsee™ that actually incorporates its own pair of reading spectacles.

The new invention, which falls into the "why didn't they think of it before" category, is simple to use and will appeal particularly to popular and casual dining restaurants. The reading lenses are moulded into the menu holder, so all guests do is hold the menu holder lenses up to the eye in order to read the menu. The lenses are 1.75 dioptre and, whilst not of the quality of prescription readers, they are plenty good enough to choose food with.

For a small additional oncost, Spexsee™ may be overprinted with a logo or advertisement. Being a highly visible communication device at point of sale, Spexsee™ represents an ideal publicity medium for the restaurant itself or a lucrative opportunity for the establishment to sell advertising space on the menu holder to its suppliers or other local businesses. It will be of particular interest to large brand holders wishing to communicate their brand values and selling message via their customers to end users. Used in this way, Spexsee™ makes an ideal premium or business gift

Made from first grade high impact acrylic material, it is the brainchild of Mike Bruce who has over 40 years experience in the acrylic market. Spexsee™ has a list price of £4.99 per unit, with considerable discounts for multiple orders. Says Mike: "Being of a certain age myself, I know how frustrating it is to forget reading glasses and restaurants never seem to have a spare pair. Spexsee™ solves two problems for the caterer. It keeps the menu neat and tidy on the one hand, whilst also providing customers with a service. In trials that we have run so far, Spexsee™ has proved to be an outstanding success".

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Mood Food is published by FSR, London, England © 2009

Editor:

Peter J. Grove

Editorial office: PO Box 416 Surbiton, Surrey, England, KT1 9BJ

Tel: 020 8399 4831

email: GroveInt@aol.com