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P&O
Ferries boasts the largest fleet of ships offering a wide range of
services and facilities, the most comprehensive route network and the
most frequent passenger and freight services to the Continent. The
deal means Balti Wines expects to supply approximately 30,000 bottles
to P&O Ferries over the next 12 months.
The deal was
secured when Ashraf Sharif, principal, of Balti Wines, which is based
in Newton Heath, discovered that the cruise ships run 'Balti nights'
for its passengers complete with Bollywood-style dancers and
entertainment. He says:
"I
discovered that they held these Balti nights for their passengers and
seized the opportunity. It's a major coup for us to secure a deal
with such a well known player in the marketplace. Our business
strategy of opening up new revenue streams through such contracts is
working well."
Balti Wine
produces a range of fine wines created to accompany spicy food. The
company has sold over one million bottles to restaurants and
wholesalers worldwide since 2004.
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