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Noble Foodz
pride themselves in bringing the best food from around the world to
the UK & Europe. Over the last 50 years or so, the UK has become
a multi-cultural nation. For this very reason Noble Foodz has decided
to source the best food/beverage from around the world to the UK, and
to then distribute these products to the general public.
The reason
behind their choice in Jackers was the fact that the market leader
has had no real competition whilst its been in the snacks market and
they felt that it was time this changed. Also our product is a
healthier option and after last years push towards a healthier
lifestyle and with schools now adopting a new healthier diet for
children we felt that Jackers would be a very popular option in the
snack food market. One more reason was that they feel the Halal food
market has not got a lot of choice and wanted to challenge this with
their new products, the first being Jackers. They have also looked
into the Kosher market but have found this to be saturated now so
opted for the Halal market.
They launched
the product in October 2006 and although it was difficult to break
into the market for a new company with a new product, they used every
available resource and pulled it off. Thy learnt its not what you
know so much these days as who you know. They have tried to keep the
product out of the Cash & carry's and taken it directly to the
retailer and have seen success with it.
Jackers is
currently available at over 90 retailers across the London area and
will be in 60 Asda stores by May. It has also been taken up by
Costcutter who will be putting it in over 100 of their outlets and
Nisa today who will be making it available to all their stores in the
London area.
Jackers are a
range of crisps and wafer biscuits that are hugely successful in the
Asian continent where it has won the super brand award 3 year on the trot
Noble Foodz
have promotional material which will be supplied to all customers to
create brand awareness in store direct to the public. Noble Foodz is
also aware that a poster in the shops alone will not create brand
awareness, and in order todo so, are undertaking advertising
strategies to enhance the Jackers Brand.
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