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Continuing
its commitment to product innovation, Roberts of Port Dinorwic Ltd
has doubled the size of the development kitchen at its North Wales
headquarters as part of an ongoing investment programme.
The company is now even better
equipped to meet market demands for great products combined with
tremendous value for money.
Roberts, which manufactures meals
for the food service industry as well meat products for the food
processing sector, has seen demand grow and says it believes its new
facility will enable it to continue to offer an increased range of
innovative product ideas.
The latest developments at the
family-owned company, which will eventually lead to further jobs,
means that the new product development team now has a larger range of
cooking equipment, including ovens as well as additional freezing capacity.
The development team, led by
Gavin Bee, can proactively work to a brief, improve or match existing
products, or present customers with new product ideas backed by
research into the latest food trends and close involvement with the
sales team.
The company already offers a wide
range of exciting dishes - including pork loin fillet with cider,
apple and mustard, Cumberland sausage with rich onion gravy, beef rib
with peppercorn sauce and mouth watering Moroccan lamb. A variety of
cooking methods are employed and the whole process is rigorously
controlled to ensure the perfect end product.
A key facet of the enhanced
development kitchen is the way its systems and the practices deployed
integrate with the company's production methods, machinery and
processes. Not only that, product development reflects the realities
of cooking in busy commercial kitchens to achieve products that are
practicable and relevant to the real working environment.
The company's trading director
Miriam Roberts, commented: "This latest investment will allow
us to develop many more exciting recipes adding new flavours to
traditional dishes and products, whilst offering an increased range
of value added menu choices or meal ideas. Our reputation has been
built on our willingness to innovate and tailor products to meet
specific customer requirements for recipes, cooking methods and
flexibility. This investment will benefit our customers and help us
to continue offering the very best products, value for money and
service available."
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