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Boost
Your Sales With Local Ales is the message SIBA is presenting at
Publican Live, the UK's largest and busiest exhibition dedicated to
the pub sector, which returns to London's Olympia between 1st - 3rd
April. At the SIBA Local, a feature within the show, visitors can
sample 32 regional ales from some of the country's best independent
breweries. Plus SIBA staff will be at hand to discuss the 1500 or so
fabulous ales they represent, which ones are local to visitors and
how to order them.
SIBA, the Society of Independent
Brewers, will be showcasing the winning brews in its 2008 national
beer competition on its stand at Publican Live.
Visitors will be offered free
samples of the seven beers that won their classes at the
competition's finals in Hereford in February - including the supreme
national champion.
There will also be
meet-the-brewer sessions and a cellar behind the stand to demonstrate
how cask-conditioned beer is kept in tip-top condition.
SIBA has more than 400 brewing
members throughout Britain and Ireland and runs DDS, its highly
successful Direct Distribution Scheme, which enables breweries to
deliver their beers direct to local pubs, supermarkets and
off-licences owned by retailing groups. It is effectively a one-stop
shop for retailers, handling orders, maximising commercial benefits,
minimising the administrative burden for small brewers and cutting
down drastically on food miles.
Staff from SIBA's central
organisation and from DDS will be on hand at Publican Live to answer
questions from visitors.
www.publicanlive.com
for more details
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