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Celebrity chef Aldo Zilli is
to open a restaurant in a new luxury hotel in Brighton.
The TV cook will bring his
popular brand of Italian food to the city to expand his growing
empire in Britain and on the continent.
Zilli, who opened his first
award-winning restaurant in 1988 and has become known to millions of
people through his appearances on reality TV, is the latest in a
growing band of celebrity chefs turning to Brighton.
He will run an authentic Italian
deli-style cafe and restaurant adjoined to the new myhotel in Jubilee Square.
Zilli Cafe will open on March 18
and plans to serve healthy fast food made from fresh ingredients.
Among the classic Italian dishes
on offer will be aubergine parmigana, ammatriciana, bolognese and puttanesca.
The 120-seat restaurant, simply
entitled Zilli, will open later this summer to coincide with the
official launch of myhotel Brighton.
The 80-bedroom boutique hotel
will allow guests to tailor their stay when booking, letting them
choose from a selection of pillows and even decide what music is
playing when they enter their room.
Zilli, who has appeared on
Celebrity Fit Club and an X Factor special said: "I think
that it is great that myhotels are bringing me back to my roots by
the sea, as it's where I grew up in Italy.
"I can't wait to open my
new cafe and restaurant and bring my style of Italian food to Brighton."
Zilli, who is an acclaimed food
writer and has his own cookery schools in London and Italy, joins
other top chefs who have opened up restaurants in Brighton.
Fellow Italian Antonio Carluccio
has a restaurant in Jubilee Street and Jamie Oliver will open a pasta
restaurant in nearby Black Lion Street called Jamie's Italian in July.
Tony Mernagh, the executive
director of the Brighton and Hove Economic Partnership, welcomed the
news that another top name had come to the city.
He said: "Just as
Brighton and Hove now attracts world class architects like Jim
Wilkinson and Frank Gehry to build our homes and offices and world
class companies like Disney and Linden Labs to come and work here it
doesn't surprise me at all that we are attracting the world class
Aldo Zilli to invest in a city that has more places to eat per head
of population than anywhere outside London.
"He will not be
disappointed by Brighton and Hove and the new myhotel in Jubilee
Square makes the perfect location for him."
It will have capacity for 30
people, offer dishes to take away and be open from 8am to 10pm seven
days a week.
An interesting feature of the
restaurant will be a Hall of Fame wall which will display photographs
of Zilli with his many colourful and varied friends.
The new restaurant will serve
modern Italian cuisine made from locally-sourced produce where possible.
Among the many dishes on offer
will be Zilli's legendary spaghetti with fresh lobster and cherry
tomato sauce, gluten-free linguine with monkfish and squid and roast
suckling pig with homemade apple sauce.
The luxurious myhotel Brighton
has been described by the chain's founder. Andy Thrasyvoulou. as
"Where Freddie Mercury meets the Maharishi".
The last major part of the
multi-million pound Jubilee Square development, its rooms will be
priced from around £140 a night.
It will have four luxurious
suites and a penthouse on the top floor and is myhotel's first
new-build outside London.
It has been styled by New York
designer Karim Rashid who has laid out the reception area to the
principles of feng shui and included lavish details such as covering
the ground-floor bar in gold leaf.
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