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TSC
Foods, leading developer and manufacturer of soups and sauces to the
foodservice and retail sector, today announces that it has become the
exclusive owner of the Marco Pierre White endorsed brand, Glorious!
The acquisition marks the biggest
deal in TSC Foods' history.
Glorious! was originally
developed in collaboration with Conival plc, but now TSC Foods has
full brand ownership to deliver its range of soups and sauces with a
key focus on being the best in class while offering excellent value
for money.
TSC Foods is already established
and recognised for its capabilities and unique manufacturing
processes and has taken the Glorious! brand to a multi-award-winning
level. The brand's 'Chicken, Courgette and Orzo Pasta Broth', scooped
the prestigious Quality Food Award for Best Soup October 2008 as well
as being first runner up Gold Q award and 'Highly Recommended' by the
judging panel. The product went on to win 'Best Soup' at the Grocer
Brand Excellence awards in February 2009.
The company is keen to establish
its production of independent products alongside its successful
portfolio of quality food solutions sold under the retailer's own
brands. "Glorious! is a major investment in the future of TSC Foods"
says, Commercial Director, Mandy Taylor.
"This is a very exciting
time for us. We are working with one of the greatest chefs in the
World and we have one of the best internal development teams in the
industry. Glorious! is already proving a great success with consumers
and select major retailers and we aim to make this available on every
high street."
The Glorious! range has been
created to give the look and feel of homemade soup using fresh
'chunky' ingredients with exciting flavours to add a new depth and
dimension to British soups. Ultimately, Glorious! offers high
standards with affordability.
Mandy adds: "We have
carefully developed our soups to bring something new to the chilled
soup category. We offer a genuine USP by delivering innovative,
chunky products & great new flavour profiles that we hope will
encourage more customers to buy chilled soup. Our products are
already starting to have a noticeable impact - 69% of purchasers are
new users of Chilled soup (TNS Worldpanel)."
The Glorious! ownership will
create more jobs at TSC Foods, including a new Head of Brand
Development that is expected to be filled by one of the industry's
most respected and highly regarded people.
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