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8
in 10 people stay longer in restaurants where music creates better ambience
In a
survey conducted by PRS for Music, it was revealed that restaurants
could be increasing sales by playing music, with recent figures
revealing that almost 82% of people would spend longer in a place
where music created a better ambience.
Over 91% of people felt that
music created a better atmosphere in restaurants and 8 in 10 people
said that they would in fact spend longer, and hence, spend more in a
place where music created a better ambience.
Over half the people surveyed
felt that restaurants that were not playing music were 'sterile' with
just 17% preferring peace and quiet.
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Which of these best describes
restaurants that does not play music:
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Stuffy |
6% |
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Boring |
25% |
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Sterile |
50% |
|
Happy, because I prefer peace and quiet |
17% |
Source: PRS for Music |
This follows a Guardian poll,
revealing that 59% of us work harder listening to music.
Steve Porter, chief executive of
PRS for Music, commented: "There is a real opportunity here
for restaurants to attract and keep new customers. Many eateries are
experiencing a serious downturn in business because of the recession,
so the owners are looking at every possible way to keep sales up. By
taking extra care in selecting the right music for their restaurant,
restaurateurs could really win customers over through creating an
attractive ambience and the 'perfect dining experience'."
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