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SMOKEHEAD, Ian Macleod Distiller's Islay Single Malt Scotch
Whisky, has been awarded two Gold Medals in the highly respected
Beverage Testing Institutes' (BTI) 2009 International Review of
Spirits Packaging Competition in the USA.
Chosen by a prestigious judging panel of top design artists, spirits
writers, retail and on-premise buyers, Smokehead was selected from
over 100 entries to win Gold Medals in the Creativity and Graphic
Design categories.
Created by London-based design group Navyblue, the strong upbeat
design and packaging uses a variety of adjectives such as Robust,
Monstrous and Boisterous to allude and celebrate the explosively
smoky and peaty flavours of this powerful Islay Single Malt.
The Smokehead bottle also received a Bronze Medal in the Style
category and was named overall Best Bottle Runner-up, while its
innovative embossed and debossed presentation tin received a Silver
Medal in the Graphic Design category.
Iain Weir, Marketing Director for Ian Macleod Distillers, commented;
"We are delighted that Smokehead's standout design has been
recognised by such an internationally respected institution as the
BTI. We are very proud of Smokehead's bold, contemporary and exciting
style, which commands attention and appeals directly to the
discerning and adventurous 'modern drinker'."
Since its launch in 2006, the quality of both Smokehead's design and
taste has received a number of prestigious accolades, including gold
medals in the Scottish Field Whisky Challenge and the Wine and Spirit
Design Awards, as well as the overall trophy for Design of the Year
2006/07. Other products in the Smokehead range include the one litre
bottle, Smokehead Extra Rare (Travel Retail Exclusive) and the
premium 18 Years Old Smokehead Extra Black.
Founded in 1981, the BTI is one of the world's foremost authorities
on alcoholic beverages, independently reviewing thousands of wines,
beers and spirits every year. With a mission to create fair and
reliable reviews for consumers, its buying guides have appeared in
many publications including The New Yorker Magazine, Wine &
Spirits International, CNBC, BBC Radio International and The Chicago
Tribune.
A full list of winners the International Review of Spirits Packaging
Competition 2009 can be viewed www.tastings.com
Described as being like a cannonball, Smokehead is an explosive
combination of peat, smoke and spice with some delicate sweetness.
The single malt flavour is described as fresh, fruity and immense,
with notes of sherry, iodine, toffee, smoke and sea salt. The taste
hits the palate at once with cocoa, peat and some honey |
