The Authentic Food Company's New Website Is An Instant Hit   The Authentic Food Company, a leading supplier of fine food to the foodservice sector, has launched a new website at www.theauthenticfoodcompany.com. With an eye-catching design and easy navigation, the site reflects the company's new contemporary image and strategic direction. The new website allows visitors to access information on the whole product portfolio, including descriptions, photographs, cooking instructions and pack sizes. The Authentic Food Company's portfolio consists of five brands - Indian, Oriental, Mediterranean, Tex Mex and its latest offering - Gastro Pub. The dishes are then sectioned into categories of starters, main courses and accompaniments to make it easy for visitors to find specific products and browse through the range. The site also features several additional sections, providing useful resources for chefs/caterers and journalists. There is a downloadable recipe of the month area, a virtual press office containing all the latest company news and a section on employee initiatives and community activities around the North West based sites. The company information, NPD and manufacturing sections will be attractive to existing and potential customers, offering additional insight into The Authentic Food Company. Nik Basran Export and Marketing Controller at The Authentic Food Company comments: "The use of the internet has changed since our original website was developed five years ago, so we decided it was time to completely redesign it. We listened to our customers and developed a site that would better meet their needs. It's not just about having an on-line presence any more, it's about making life easier for existing and potential customers by offering another service and ultimately driving sales. We are monitoring sales queries that have been prompted by visits to the website and are already finding that feedback from our sales team is very positive. "The site strongly reflects our new corporate identity and highlights our international brands, allowing us to increase awareness of our portfolio among existing and new customers." The site was designed by Jon Chapman and was the result of several months of planning and development.   top