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BLUE NUN
announced the launch of its latest UK line extension at this year's
London International Wine and Spirit Fair on the Ehrmanns stand, No
F20-G20. The addition of a Pinot Grigio to Blue Nun's portfolio marks
another stage in its exciting three year re-launch strategy; designed
specifically to target younger female drinkers, and more generally to
offer a greater choice of easy drinking varieties from around the
world including its native Germany.
Blue Nun Pinot
Grigio has a good acidity and freshness, accompanied by soft fruit,
great length and plenty of weight and concentration. It is a crisp,
creamy, honeyed white wine from the Rheinpfalz region, and fits
perfectly into the existing Blue Nun UK range, which includes Blue
Nun Riesling and Blue Nun original Qba also from Germany, Blue Nun
Rosé from Spain and Blue Nun Merlot from France.
Armin Wagner,
Marketing Director of Blue Nun brand owner, Langguth commented,
"The decision to add a Pinot Grigio to our portfolio has been
reached in response to demand as Blue Nun's popularity increases.
This year we
are celebrating the most successful decade in the brand's history and
believe that this is down to Blue Nun's core consumer trusting us to
deliver a range of reasonably priced, well made, easy drinking wines
from Germany as well as other countries around the world.
We also feel
that the addition of this popular wine style, coupled with the latest
packaging and Stelvin closures introduced across the range will
greatly increase its appeal to our target market of 18-25 year old
women experimenting with wine".
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