Bombay Pilsner Hits Market

 

Bombay Pilsner originally launched in UK in 2005 but has now been relaunched as "the only preservative-free, unpasteurised premium beer for Indian food".

The 5% ABV beer was borne out of the owners desire to create a genuine alternative to the major brands in the Indian sector. Award winning Thwaites Brewery in Blackburn was chosen to brew Bombay Pilsner to its traditional Indian recipe as well as taking care of the bottling and labelling. Reaction amongst restaurants has already been excellent with over 400 restaurants nationwide already signing up.

Bombay Pilsner MD Sanjay Thakrar commented "We have taken our time making sure that the product is perfect. Until now, we have experience immense ambient growth, driven by consumer demand, but we are now ready to take Bombay Pilsner to the next level. We aim to educate the public and the Indian restaurant trade of a genuine alternative; indeed its preservative-free production process will ensure that it is the rising star of the beer world in 2006."