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The Sea
Fish Industry Authority (Seafish) is launching a new theme for
Seafood Week 2006 to encourage people to eat seafood 'Twice a Week'.
A new logo
will feature on all marketing and point of sale material such as
posters, recipe cards and price tickets featuring the 'Twice a Week'
message. The identity will be available for use by retailers, bars,
restaurants, mongers, fish and chip shops, wholesalers and processors.
Seafood Week
runs from 6-13 October 2006. Now in its sixth year it's the biggest
celebration of seafood in the UK with a track record of boosting
industry sales by up to 65 per cent.
Thousands of
companies including seafood processors, wholesalers, fishmongers,
supermarkets, fish and chip shops, contract caterers and seafood
restaurants took part last year. And celebrities such as Antony
Worral Thompson, Gordon Ramsey, Carol Vorderman, Ken Hom and Raymond
Blanc have supported previous campaigns.
John
Rutherford, chief executive of Seafish said: "Seafood is growing
in popularity as consumers recognise its health benefits. This year's
theme reinforces the Food Standards Agency's recommendations to eat
seafood twice a week and Seafood Week is the perfect platform for
communicating its health values.
"We are
urging everyone in the industry to get behind our new Twice a Week
campaign and help show how easy seafood is to cook and make the even
a bigger success than ever before."
To get
involved contact Seafish on 0131 558 3331.
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