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Singha Beer
will be available in the 630ml bottle from Tesco's supermarkets
across the UK from the 15th May. Singha Beer in the UK currently
outsell Singha sales in Europe two to one and as more supermarkets
are choosing to stock Singha, UK sales this year are expected
increase further by up to 50%.
Since the
announcement of their new bottle shape and revised marketing strategy
last January, which focused on the end consumer, sales of Singha Beer
have seen a massive increase.
"It is
great news that more supermarkets chains are stocking Singha, it has
been available in Waitrose for over four years, more recently
Sainsbury's supermarkets nationally and with Tesco's on board this
will create even greater awareness for the Singha brand"
Geoffrey Tirrell (Managing Director UK).
Singha plan to
concentrate on the end consumer by focusing on the supermarket chains
thus promoting Singha as a great choice to accompany spicy home cooking. |
