Carlsberg UK Launches Draught Version Of Holsten Pils   Carlsberg UK is extending its Holsten Pils portfolio through the launch of a draught version available in 30 litre kegs from May. Darran Britton, Marketing Director for Carlsberg UK, said: "We conducted extensive research amongst consumers into the Holsten Pils brand after we acquired it. The most compelling finding was that many consumers believed that Holsten Pils was available in a draught version but just not stocked at their local pub. The reality was that Holsten UK did not have the capability in-house to produce a draught product. Carlsberg UK is able to plug that gap easily and meet a consumer demand by launching a draught version of Holsten Pils." Britton continues: "Holsten Pils is now the number three premium packaged lager brand in terms of actual bottles sold in the on trade. There is a real opportunity for current stockists of Holsten Pils to increase sales through Holsten Pils draught when you consider that rate of sale for a typical premium lager brand is five times higher than that of its counterpart." The launch of Holsten Pils on draught is further demonstration of Carlsberg UK's commitment to the brand alongside the current sponsorship of the Holsten Premier League Darts, launched in February. Darts and Holsten Pils are a natural fit - darts is a popular game to play in a traditional 'local' environment, and Holsten Pils has been a fixture in the 'local' for over 50 years.