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Kikkoman
Tightens Its Grip On Chefs
Kikkoman,
maker of the world's biggest selling soy sauce, has launched a new
design PET bottle aimed at caterers and frequent users of soy sauce.
The 1-litre bottle has a twisted "waist" to make it easier
to grip and pour.
Extensive
research went into the new bottle shape and size. Said Ben Briody,
sales and marketing manager of Kikkoman's UK operation: "Caterers
told us a 1-litre pack was their preferred size and they love the
practicality of this new bottle, which is very difficult to
accidentally drop, even with wet hands." |
The new bottle
replaces Kikkoman's 1.25 litre PET and 1-litre glass bottles. Says
Briody: "Glass is considered a hazard in many kitchens so this
new bottle offers maximum convenience and safety. But we also offer a
1.9 litre PET format right across our range of Soy, Teriyaki &
Sukiyaki sauces which caterers can choose according to their needs."
The 1-litre
PET bottle is the biggest selling format in Japan, where consumption
of soy sauce tops 10 litres a year for every man, woman and child,
even outstripping sales of Kikkoman's iconic and award-winning 150ml
dispenser, developed by Japan's most celebrated industrial designer
Kenji Ekuan, designer of the Akita bullet train.
Kikkoman has
long been the choice of discerning chefs who appreciate its taste and
versatility as an all-purpose seasoning. Kikkoman is made from just
four ingredients - soybeans, wheat, salt and water - which are
allowed to ferment naturally over several months. There are no
artificial colourings, flavourings or preservatives.
For sales
enquiries call Jenks Sales Brokers 01844 293600
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