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UK:
Wine Sales Fall For First Time In A Decade |
Wine sales
in the UK have fallen for the first time in over a decade, according
to figures from analysts ACNielsen and reported widely. The announced
on 25 May show that in the year and eight weeks to 22 April, wine
sales fell almost 2%. White wine sales dipped over 1%, although red
wine sales were virtually flat.
In the first
16 weeks of 2005, Britain drank 313 million bottles of wine. But in
the same period this year, just 308 million bottles were downed - a
fall of 1.5%. That translates to five million bottles and an awful
lot of imbibing.
So far,
analysts say it is too early to draw conclusions on what has caused
the decline, but many in the industry fear that a combination of
rising fuel prices and growing consumer debt has led many drinkers to
start tightening their belts.
The statistics
have sent shockwaves through the British wine industry, which was
forecasting that consumption trends would continue upwards.
Although beer
consumption in the UK is still higher overall, the gap is rapidly
closing. The average adult annual consumption of wine is now just
below three gallons, compared with 2.46 gallons in 2000. France still
tops the consumption league with 12.8 gallons.
Economic
belt-tightening may be just one reason for the downward slide in the
UK. Wine producers are currently spending less on marketing because
the practice of heavy discounting by supermarkets is eating into
profits. On the other hand, there has been a resurgence in demand for
traditional bottled beers produced by a new and growing breed of
micro breweries.
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