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Restaurant
Stays Warm For Refit
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A
143-YEAR-OLD Beijing roast duck restaurant may be closed for
renovations but it is not about to let its ovens go cold.
To maintain
its tradition, the restaurant said it will keep embers from its
wood-fired ovens burning during the six-month refurbishing job.
The oldest
outlet of Quanjude Group of roast duck restaurants, on Qianmen Street
in downtown Beijing, closed for business recently. A ceremony to
preserve the oven fire, which the restaurant says has not been
extinguished since it first opened in 1864, was conducted before the
end of business at 8pm. The restaurant says it will keep embers
burning in an ancient cooking vessel that will be kept on-site during
the renovations.
"We
have prepared a copper vessel and will place the burning embers
inside the vessel at 8pm sharp," said Jiang Junxian,
chairman of the board of Quanjude Group Co just before closing.
According to Jiang, staff were assigned to add fuel each day to keep
the fires burning.
The
renovations of the Qianmen outlet are being carried out at the same
time as the massive redevelopment of Qianmen Street, said Wang
Xiaoshan, a spokesperson for the restaurant chain.
Jiang
said the redevelopment of Qianmen Street provided the Qianmen roast
duck restaurant with an opportunity to expand.
"The
restaurant has been operating beyond its capacity for a long time,
and there have been long queues of customers waiting to dine at the
restaurant each day," said Jiang. "I bet there will
be even more customers wanting to taste the famous Quanjude roast
duck during the Olympic Games in Beijing next year, so there is an
urgent need to improve the dining environment and expand the seating
capacity of the restaurant."
When Qianmen
Quanjude Roast Duck Restaurant resumes service about October 1 - the
58th anniversary of the founding of the People's Republic of China -
its total floor space will have been expanded by 1,000 square meters.
The founder of
Quanjude was a farmer named Yang Quanren from north China's Hebei
Province. He grew up raising ducks for his landlord before going into
business for himself.
In 1864, he
bought a bankrupt fruit store and turned it into a restaurant
specializing in duck cuisine. Acting on the suggestion of his fortune
teller, he decided to call the new restaurant Quanjude.
In 2004, the
World Brand Laboratory estimated that the brand name, Quanjude, to be
worth 8.5 billion yuan (US$1 billion). Quanjude operates seven roast
duck restaurants in Beijing and three in other parts of the country.
It also has 50-odd franchise outlets, including one in Tokyo, said a
Quanjude Group manager. The restaurant estimates it has served more
than 150 million ducks in about 140 years of service.
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