Time For Tiffin   Jamal Hirani, founder and CEO of Tiffinbites, established the Tiffinbites business in 2003. It comprises of three divisions - restaurant chains, wholesale operations and retail offering. The Tiffinbites concept is to provide 'Real Indian Food served the Real Indian Way'. Jamal was inspired to create tasty, high quality home-cooked healthy Indian food served in a typical Indian fashion for several reasons:  Whilst growing up in north London, he was surrounded by a prosperous family business that provided local stores with tasty, wholesome Indian food. His mother imbued him with the joy of excellence in the kitchen, choice ingredients, freshly ground spices, combined and cooked at home; He also understood the lack of a convincing proposition for the Indian food market and why the existing offering didn't suit the palate of the growing trend of health conscious consumers. Furthermore, he was bored by the daily work fare of sandwiches whilst working as an M&S underwear buyer. Since Indian cuisine is Britain's most popular food but often patchy in its quality and presentation, the Tiffinbites brand takes a unique approach on Indian cuisine which guarantees excellence, purity of ingredients and home-cooked appeal in a contemporary setting. It is also based on the fast, casual, urban dining model with friendly service and offers healthy food which is less than 10% fat and is cooked in a traditional way. The ambience is ideal for a young, modern, cosmopolitan audience. At present there are three Tiffinbites restaurants - with takeaway and delivery facilities - in central London (Canary Wharf, Liverpool Street Station and Moorgate) with a new flagship restaurant near St Paul's Cathedral opening this April. There are also plans to increase the wholesale operations and its retail presence. In relation to its wholesale operations, Tiffinbites is set to expand its hugely popular series of nationwide 'Tiffin Wednesday' themed days, where scores of blue chip companies from Inverness to Southampton, including Barclays and Microsoft, recreate the Tiffinbites food experience in staff restaurants. They currently feed a quarter of a million people every week who experience a 'Tiffin Wednesday'. The concept behind Tiffinbites is inspired by traditional Indian 'tiffin boxes', or home-cooked Indian lunchboxes; every lunchtime in Mumbai, 200,000 tiffin boxes are picked up by 'tiffin wallahs', or packed-lunch boys, from homes and whisked through the suburbs and city streets to the workplaces and schools of fathers and children. Tiffinbites food emulates the tiffin boxes not just in the way it's served but in being cooked the home-made way - so it is much healthier than traditional Indian restaurant food. The creative influence behind the food is executive chef Vishal who was trained with the renowned Taj Hotel Group and worked in Kerala, the Southern Indian food capital. top