|
-Let
Battle Commence -
Maxxium
UK has confirmed which individuals have won their place in the most
coveted competition in town - Liquid War 2008.
This year the
competition seeks to answer the age-old question: Which is better,
The North or The South? Top mixologists and flairtenders will be
going into battle on 16th November at Glasgow's Merchant Square, to
find out who are the best shakers and makers in the country.
The unique
format sees bartenders competing both as a team and for individual
honours. Bartenders fight it out in the flair and mixology categories
to win amazing trips to the Dominican Republic, home of Brugal rum,
plus cash prizes; and all the scores add together to decide the team
prize: an all-expenses paid team trip to the BOLS Bartending Academy
in Amsterdam for the winning side.
Liquid War
2008 forms part of Maxxium UK's Mixxit programme. Its aim is to
promote and educate bartenders and consumers on the importance of
quality mixed drinks. This theme continues throughout the contest
with competitors being judged on their knowledge and creativity.
Brand
sponsorship for the competition comes from Brugal rum, BOLS and
Galliano - brands whose investment in on-trade excellence
demonstrates their recognition of the importance of the trade. The
whole competition is organised and run by LA bartenders, who first
started the Liquid War 6 years ago.
Running a
discerning eye over proceedings will be an expert panel of judges:
Wayne Collins, Ian Burrell, Ago Peron and Maxxium Director Huw
Pennell and the hosts will be Andy and Scott Gemmell
This year saw
the introduction of a new online entry system allowing applicants
from all over the UK to prove their abilities by submitting a unique
cocktail. The cocktails were then recreated by the mixology team in
Maxxium's in-house bar - The Mixxing Room. The top ten from each
region that impressed the most won a coveted place to represent their
people in the North v South Battle of Britain.
The Flair
Heats were held at the Bar Wizards Academy for the south and the LA
bartenders training academy in Glasgow for the North, with six from
from each region going forward.
The final
will take place on 16th November 2008 in Merchant Square, Glasgow
where it is expected that up to 5,000 people will be there to
experience the excitement of the UK's most dynamic cocktail
competition. Alongside the frenzied action of the competition itself,
revellers will be entertained by DJs - making this the ultimate event
in the bartending calendar
top |
