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Aldo Zilli is the latest TV star to lend his support to the
competition and get behind the biggest celebration of the UK's
favourite and healthiest take-away.
The larger than life Italian will host the grand final of the
National Fish and Chip Shop of the Year competition on 21 January
2010 at the Riverbank Park Plaza Hotel in London.
Aldo said: "The high standards of fish and chip shops in the UK
rival some of the best restaurants in the country. Like top chefs,
the best shop owners work hard to deliver outstanding quality, using
only the finest ingredients and a responsible approach to sourcing
sustainable species. I can't wait to get stuck in to a supper from
the winner next year!"
Nikki Hawkins, foodservice and events manager at competition
organisers Seafish, said: "The competition is now in its 22nd
year and our celebrity supporters keep on getting better and better!
"We're really excited to have Aldo on board as our chef
ambassador. He understands the UK's love affair with fish and chips.
Almost 276 million fish and chip meals are sold each year proving
beyond doubt that fish and chips remains the nation's favourite takeaway."
Organised by Seafish, the authority on seafood, the competition
recognises the quality, value and choice offered by fish and chip
shops across the UK and rewards the cream of the crop with the
coveted title. Previous winners have seen their sales increase by 40
per cent within months of winning the competition.
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