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World Food
Market 2006 opens its doors at ExCel from 29th-30th November, with
over 200 companies exhibiting a range of new and authentic tastes and
flavours from around the world.
The ethnic and
speciality food market has grown a staggering 44% in the last six
years with Indian and Chinese foods accounting for the largest
sectors, and Mexican, Oriental, American and African/Middle East
accounting for much of the rest of the market.
Covering the
entire scope of ethnic and speciality foods, from Oriental and
Mexican to Italian and French, World Food Market 2006 is the only
trade show which brings together specialist manufacturers and
suppliers from across the globe, all under one roof.
Show director
Katharine Mann comments: "Completely focused exclusively on
authentic international food, there is simply no other event where
visitors can see, taste and smell so many unique products in one
place. From the independent Indian restaurateur looking to source
rare and authentic ingredients developed by small artisan producers
in the most remote parts of the world, to the multiple retailers
looking for ready to use products that replicate these tastes and
flavours, World Food Market addresses the crucial issue of sourcing
that the phenomenal rise in demand for world cuisine brings."
Testament to
this is Rashid Javid, stockbroker, KRK Cash and Carry, who visited
last year and commented: "New suppliers and new products which
means new business for us. Fantastic show - it saved me lots of time!"
Following on
from the huge success at the show's debut last year, World Food
Market 2006 will see the return of the Halal and Kosher Exhibitions.
Katharine continues: "It's no longer just independent
restaurants serving Halal and Kosher products, the mainstream outlets
are recognising these important markets and are now serving more
Halal and Kosher dishes. But it doesn't stop there, schools,
colleges, hospitals and prisons, for example, must now cater for a
broad range of community dietary requirements."
New
at World Food Market
Lexi Hungary's
aim is to bring Hungarian cuisine into fashion in the UK market by
introducing visitors to a range of delicacies including Hungarian
winter sausage, Mako hot sausage, Trappist cheese, Tarhonya dry
pasta, Hungarian paprika and pickled vegetables such as apple
peppers, gherkins and letcho. Managing director Alexandra Sabjan,
comments: "If you want something unique, look at Hungarian
cuisine. It has rich, distinctive flavours, which are given by a few
special ingredients - paprika, green peppers tomato, sour cream, curd
cheese and bacon."
Janu Products
will be exhibiting a range of pickles including Sweet Mango, Navrang
Mix and Garlic and Chilli, as well as Garlic Chutney and the only
Garlic Sweet Chutney available to the market. Manufactured in the UK
but based on traditional recipes from the Western Indian State of
Gujarat, they feature that all-important Indian home made taste. Also
on show, will be Ladybird Bio Beer from Indian. The world's first
beer with aloe vera, it is claimed to help control cholesterol and
promises less of a hangover. It is available in 330ml and 650ml bottles.
Siam Winery,
Asia's largest winery, will be providing some light refreshment in
the form of the premium brand Monsoon Valley. Currently sold in over
300 UK Thai restaurants, the wines enhance and complement spicy food
and are available in white, red and rose. Siam will also provide
visitors with the first chance to sample Sabai Wine Sprizter,
launched in conjunction with Red Bull UK. Based on the flavour of the
hibiscus fruit, it is a genuine Thai import and features 5% ABV and a
relatively low sugar content, making it a compelling alternative to
other RTDs. Available in 275ml bottles, it is served in a long glass
over ice with a squeeze of lime. Sabai means 'take it easy' in Thai.
If it's spices
you're after, look no further than Sincere Spice, who will be
showcasing the finest spices sourced from the best growing regions in
Zanzibar, commonly known as "The Spice Island". From black
pepper, cardamom, cinnamon, vanilla and black seed, the spices are
carefully selected to deliver their full-anticipated flavour, and the
aroma and taste these spices add to cooking is described as
"invaluable". Available at market prices, Sincere Spice
works closely with those that farm the crops to guarantee better
working and living conditions.
Visitors to
World Food Market will be the first to sample the new range of
Italian organic whole truffles from Rosie's Gourmet Products
as well as witnessing how to use them in every day cooking with a
number of demonstrations. The kosher certified products have no
cheese, no animal products and no fish. Accompanying these will be
Rosie's flavoured Italian organic extra virgin olive oil in seven
different flavours including lemon, orange, chilli and basil, as well
as Neapolitan sauces and red and basil pesto. Rosie Benshushan,
comments: "The World Food Market is an important platform to
showcase our products, primarily because people are looking for
authentic products made using ingredients that are traceable. Our
products are kosher certified by the London Beth Din (KLBD) and carry
the logo, which is now very much in demand as it clearly shows
products that are manufactured with all ingredients traceable."
If you're
feeling hungry, then stop and visit The Indian Kitchen, which
will be sampling its comprehensive range of ready meals, enabling
offering authentic Indian dishes in minutes. Available in Chicken
Tikka Masala, Lamb Bhuna, Chilli Chicken, Sag Chicken and Jirra
Chicken with a portion of pilau rice, the ready meals are made using
the finest, authentic ingredients, with the meat marinated for 24
hours to ensure it is rich in flavour. The ready meals are quick and
easy to prepare and can be cooked in an oven or a microwave.
Gallus Trading
will be bringing South Africa's finest halal certified cooked ostrich
meat to the UK market courtesy of Klein Karoo, the world's largest
Ostrich producer. Low in fat and cholesterol, the meat is cooked to
over 98°C and then chilled to 3°C in a few minutes to lock
in the flavour, nutrients and tenderness. "We feel certain this
excellent product will help fill the gap in supply of this oversold,
very popular product," comments Alistair Ross, director of
Gallus Trading. New to the show will be Karoo Lamb Shanks available
in two varieties - mint and red wine with rosemary. Also featuring on
the stand will be poultry and meat from its other UK partners,
Haviland Foods and Two Counties Foods.
For those with
a sweet tooth, Forest Tree Foods will be showcasing the latest
Haribo confectionery uniquely appropriate for kosher and halal
consumers. Containing no animal derivatives, they use vegetarian
gelatine making them suitable for vegetarians also. Available in a
range of flavours and varieties, they include fizzy cola bottles,
gummi bears, tropical fruits and zoo animals.
Lucky Country,
which was kosher certified in July of this year, will be introducing
its new pineapple, green apple and blackcurrant flavoured soft
liquorice. National sales manager for Europe, Dave Leddon, says:
"Kosher is a growing market. Our products are perfect for
kosher, they are low in fat and liquorice is a healthy treat."
Asian food
specialists Mumtaz will be showcasing its halal baby food
range. The ten flavour range is available for four months and upwards
and seven months plus, and offers a main course and pudding
combination. For babies of four months and onwards varieties include
mango and banana, spring vegetables and chicken, and smooth creamed
porridge, and for seven months and onwards flavours include pasta and
lamb, wholemeal rice and chicken, and peach and strawberry. Mumtaz
has devised several safeguards to ensure that all of its baby range
complies with religious dictates whilst, at the same time, adhering
to best practice and as humane slaughter as possible.
Authentic
African favourites will be available from Feder, including
sweet, salted and spicy Plantain Chips and Cassava Chips, which
combine the taste of the tropics with a crispy experience. Other
products on show include Virginia Palm Oil imported directly from
Ghana and made from sun ripped palm fruits, three flavours of Kapsy
Hot Sauce, a full range of Tunisian ready meals and Tayyib Ravioli.
JCR Traders
will be exhibiting its range of authentic hand-cooked Asian products
made freshly in its kitchen. Products on display will include Pani
Puri, Bundhi, Punjabi Pakora, Mathian, Mattri and Punjabi Wadian. JCR
Traders also trade in a variety of spices used in Asian cooking from
around the globe including cumin seeds, fenugreek, fennel seeds,
mustard seeds, jaggery and many more. Its entire product range
consists of approximately 250 different products, which are all
readily available.
Global
Foods UK has chosen World Food Market to launch Russian brands
Rollton and Big Bon into the UK market. Bringing with it a wide range
of instant products for the fast food sector, Rollton offers noodles,
seasonings, soups, bouillions and mashed potato. Taking centre stage
on the stand will be its brand new Instant Noodles available in
chicken, spicy chicken, beef, meat, shrimp, mushroom, vegetable,
tomato and bacon, mutton, and cheese and bacon. Big Bon, meanwhile,
offers croutons, bags of mixed nuts and fruit, crisps, cereals and
ready meals.
Pulse,
a 12 strong Indian quick service restaurant chain, is launching its
first site in Shepherd's Bush, London, (23rd September) and with it
bringing a range of ready to eat products. Including ready to eat
curries, gravies and breads, they are delivered frozen and consist of
a mix of mildly spiced and spicy products, catering to the taste buds
of both the Indian and mainstream markets. Pulses's range of aromatic
gravies for example are available in Makhani, Roganjosh, Palak and
Curry varieties in 1kg packs, while parathas, made from 100% whole
wheat flour, come in Lachha, Methi, Ajwain, Jeera and Aloo. CEO of
Pulse Foods UK, Neeraj Jain, comments: "Pulse products are
developed in association with some of the best Indian chefs and
provide an authentic Indian taste profile."
World
Kitchen Live
The
centrepiece of the show will be the live World Kitchen, which will
feature a dozen chefs preparing a variety of authentic international
and cultural dishes and menus, including Halal.
Attracting a
wide cross section of visitors from manufacturers, foodservice and
retailers, as well as representatives from authoritative bodies such
as the Beth Din, and the Halal Food Authority, the World Food Market
2006 is the place to network and share information on the burgeoning
ethnic food and drink market.
To
register for your free ticket call 01923 690627, alternatively visit www.worldfoodmarket.co.uk
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