Cobra Plays It Cool After Being Nominated Among UK's Coolest Brands For Third Year   Cobra Beer is celebrating securing a much coveted place among a list of the UK's coolest brands for a third successive year. Other CoolBrands making it into the 07/08 book alongside Cobra included Aston Martin, innocent drinks and Chanel and all were honoured at a launch event on 13th September at 'The Bridge' in south London. This year's launch event was themed 'PlayCool' with a strong emphasis placed on having fun, interacting with others and letting your hair down! Brands were invited to take part with Cobra choosing to collaborate with fellow CoolBrand, Storm Model Management to create an al fresco picnic area showcasing Cobra's new Cobra Bite range of fruit-flavoured lagers. They created a 'Summer in the City' brand space with male and female models playing retro games like giant Jenga and Connect 4 against an exotic backdrop decorated with picnic hampers, blood orange and lime trees and baskets of apples and lemongrass - the Cobra Bite flavours. In announcing Cobra as a CoolBrand for 2007/08, Superbrands said: "Cobra Beer continues to charm the public," observes Stephen Cheliotis, Chairman of the CoolBrands Council. "Coming in the top five coolest beer brands, it seems that Cobra's continuing commitment to attracting new audiences by aligning themselves with the film industry has paid dividends. Cobra Beer continues to show that it's not only best served chilled; it's genuinely just cool." Zoe Smith, Marketing Manager of Cobra Beer added: "Being chosen as a CoolBrand by consumers and the CoolBrands Council again is testament to the enduring strength of the Cobra brand. As a small company competing in an industry of major players, Cobra has really excelled in creating a unique brand that, through its CobraVision film initiative and ad campaigns, is known for being a little unorthodox, quirky and creative, and this has really captured the imagination of consumers."