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Ethnic food
is the fastest growing sector of the UK food industry worth £2
billion and growing fast. Jon Irwin, show director for World Food
Market 2007, comments: "Whereas three or four years ago
ethnic food meant South and East Asian cuisine, now there is wide
recognition that the world of ethnic food does not stop at Chinese or
Indian and that it encompasses so much more, from Polish and
Caribbean to African and Mediterranean."
He adds: "We
have by far the most powerful ethnic food market in the UK. As a
result there is now such a demand in the UK for ethnic ingredients,
ready meals, chilled and frozen food, ambient goods, snacks and
drinks, that sourcing such products can be a problem. World Food
Market is the only dedicated trade fair for ethnic foods, putting you
in touch with hundreds of companies providing authentic products,
while a comprehensive seminar programme will inspire you to cater for
the ethnic food market in ever more innovative ways."
Visitors to
World Food Market, which returns to London ExCeL for the third year
running on 21st and 22nd November, can see, taste and smell a whole
host of ethnic and speciality delicacies courtesy of over 200
exhibitors from more than 20 different countries. For example, The
Street Food company will be bringing the tastiest food from the
floating markets of Bangkok to the busy streets of Delhi. This
includes Indian Kathi Roll, a traditional snack found in the lively
food stalls of Kolkata, created using hand-made parathas and paneer.
Meanwhile
catering for the increasing number of African consumers, will be
wholesaler Jumbo who will be launching of a new range of stock cubes
(Chicken, Shrimp and Seasoning), 1kg drums of stock powder and Palm
Oil in various sizes from 500ml to 1litre.
Ming Foods
will be exhibiting its range of Chinese pancakes, including crispy
duck and Peking varieties, as well as a selection of innovative
pastries. BHJ UK Food Ltd is launching a new range of branded Pork
Spareribs, as well as exhibiting other pork, beef and chicken items
specifically targeted to Chinese and ethnic customers.
With buyers
constantly searching for new and better Polish products, exhibitor
Polish Specialities says it is well placed to lead trends in the UK.
Company Director Magda Harvey comments: "With over 2,000
ambient and fresh products from pickles and juices to dairy and ready
meals, we want to raise awareness of the quality, unique taste and
wide range of Polish food available in the UK."
In between
tasting the many delicacies on offer, visitors will have access to a
wealth of free information during nine keynote presentations from
leading industry figures. Heading up the seminar programme is Anjum
Anand. The latest spice girl to challenge Madhur Jaffrey, she will be
explaining the mysteries of Indian food to the curry demanding
British masses.
Research
Analyst Mintel will detail the first report for five years that looks
at the ethnic restaurant and takeaway market in its entirety during a
session entitled 'Ethnic Restaurants and Takeaways'. And Zeenat
Anjari, London Food Link, will be presenting a hard-hitting report
which shows ethnic businesses falling behind in the race for the
green pound and suggests how they can catch up in 'Fulfilling Growing
Consumer Demand for Sustainable Foods'.
For further
information or to register for your FREE ticket visit www.worldfoodmarket.co.uk.
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