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Ian
Macleod Distillers is celebrating a triumphant win at the
International Spirits Challenge 2008, with Langs Supreme Blended
Scotch Whisky winning a Gold Medal in the prestigious awards for
Excellence in Tasting.
The Gold Medal follows the recent
re-packaging and re-positioning of Langs Supreme by Ian Macleod
Distillers, which aimed to create a more premium and contemporary
design, reflecting the brands provenance and the high quality blend within.
A classic blend, which includes
the finest of Highland and Speyside malt whiskies, each one matured
for at least five years, Langs has a high malt content in comparison
to many of its competitors, along with many top ranking malts. The
renowned Glengoyne Highland Single Malt Scotch Whisky at its heart,
gives Langs Supreme its unique, gentle style and smooth, creamy taste.
Iain Weir, Marketing Director of
Ian Macleod Distillers commented: "We are absolutely
delighted that Langs Supreme has received a Gold Medal in the 2008
International Sprits Challenge. The award, which recognises the
excellence in the taste of Langs Supreme, reaffirms our decision to
increase the premiumisation of the packaging earlier this year, to
better reflect the quality and history of this fine blend.
Success in the ISC is
recognised throughout the world and I am sure that winning this
award, combined with the redesign, will increase on and off-trade
penetration in leading outlets in key developing markets worldwide."
Now in its 13th year, the
International Spirits Challenge is regarded as one of the most
influential awards in the international drinks industry. Each year,
nearly a thousand spirits from across the globe are rigorously judged
and tasted by industry leaders and international spirits experts, in
an effort to find and promote spirits of outstanding quality from
around the world.
The Langs name is a traditional,
independent, long established brand, with the additional benefit of
being granted a Royal Warrant by Her Majesty the Queen Mother in 1984.
Langs Supreme is available in a
range of sizes - 4.5 litre, 1.5 litre, 1 litre, 75cl, 70cl, 35cl and
5cl. RRP for 70cl £12.99/$25.99/€16.50. Principally sold in
global and travel retail markets, Langs is also available throughout
the UK in bars, clubs, cash and carries, wholesalers, supermarkets
and convenience stores.
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