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The Scotch Malt Whisky Society has expanded its global reach with the
launch of a new branch in India, the largest spirits market in the world.
The Society is tapping into the aspirational Indian whisky drinkers
who comprise the world's largest consumer block for the Scotch whisky
industry. Branded Scotch whisky sales crossed a million cases last
year, which some analysts argued was only the beginning of a large
market opening up.
Set up in 1983, The Scotch Malt Whisky Society was born out of a love
of single cask, single malt whisky. Achieving rapid national and
global growth, the Society has become widely acknowledged as the
source of the finest and most exclusive single cask, single malt
whiskies available anywhere in the world.
As part of the Society's launch, an event was held at the Taj Mahal
Hotel in New Delhi. Society managing director, Paul Miles, who acted
as host for the evening's launch, comments: "India is seen as a
huge opportunity for the Scotch industry and this is an exciting
development for the Society in a country where consumers are very
interested in Scotch whisky and single malts. The enthusiasm
expressed by everyone attending this event for what the Society has
to offer was very encouraging."
The Scotch Malt Whisky Society has over 26,000 members worldwide with
Members' Rooms, in Edinburgh and London. The Society bottles single
casks from a range of 125 malt whisky distilleries. Only the very
best single cask, single malt whisky is selected, having been
approved by the Society's Tasting Panel.
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