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Whyte
& Mackay,
Maxxium
Confirm Distribution Handover In 2007
Whyte &
Mackay and Maxxium UK announced recently
that the distribution handover of the Whyte & Mackay blended
Scotch whisky and Vladivar vodka brands will take place on 1 March 2007.
Maxxium has
distributed the Whyte & Mackay and Vladivar brands in the UK
market since 1999.
Maxxium UK
managing director Huw Pennell said: "With the distribution
contract due to expire in 2007, both parties agreed that 1st March
allows a well-planned handover with minimal disruption to customers.
We are proud of our work on the Whyte & Mackay brands and we wish
Whyte & Mackay well in their continuing development of the brands
in the future."
Whyte &
Mackay Ltd has also announced plans to develop its own duty-free team
following the expiry of its Global Travel Retail contract with
Maxxium Worldwide on 1st October, with the brands returning to Whyte
& Mackay control on 1 October 2006, with the exception of the UK
duty free, which will be handed over on 1 March 2007.
Stewart
Lawrie, managing director of Whyte & Mackay UK said: "We
would like to thank the Maxxium team for their work on the Whyte &
Mackay and Vladivar brands over the period of the contract. We have
ambitious plans to build on the success of the brands across global
markets, and we look forward to making further announcements in the
coming weeks." |