Speciality & Fine Food Fair Breaks Record

A record number of visitors attended this year's Speciality & Fine Food Fair in London, from 2 - 4 September. Thousands of food buyers and industry experts flocked to London's Olympia to discover and sample thousands of high quality products and meet over 550 speciality producers.

Top chefs Tom and Robert Aikens, Angela Hartnett and Mark Hix, and food writers Charles Campion and Bill Knott, were amongst the attendees who visited the stands showcasing gourmet products from around the globe. Each year the show attracts fine food buyers interested in selecting the very best foods for their businesses, from speciality meats, cheeses and condiments to fine wines, unique confectionary and bakery goods.

Seminars and demonstrations at the Small Business and Fine Food Forums were in such high demand that seating areas were at full capacity, leaving standing room only to catch a glimpse of the action. Culinary demonstrations and talks included:

Steven Wallis: Master Chef Winner 2007

Mark Read: Experimenting with New Flavour Combinations

Glynn Christian: How to Taste & Buy the Finest Chocolates

Mark Varney: The Fairtrade Foundation - Sourcing Fairtrade Produce

Giancarlo Caldesi: Autumnal Tuscan Dishes

Ross Burden: Sourcing & Cooking with Regional Specialities from the UK

The new campaign from 'Action Against Hunger' - 'LOVE FOOD. FIGHT HUNGER.' that launched at the fair also attracted a lot of attention, providing great exposure for this worthy non-profit organisation. The charity also raised much needed funds through donations given by visitors in exchange for the Official Show Catalogue.

Paul MacDonald, Event Director, comments: "This year's event has been an overwhelming success. Early indications show that the fair attracted its largest ever trade visitor audience, an increase of 9%*, which is a fantastic result, especially considering the recent London travel disruptions. Many of this year's exhibitors have already booked to exhibit again next year. Building on the fantastic success of the 2007 event the Speciality & Fine Food Fair 2008 looks set to be another remarkable show!"