Mood Food: News, views, reviews: Product News - Christmas "Cool" On Tap With Husky Wine Pod- September 2008

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Est. 1996

Issue 139

September 2008

Christmas "Cool" On Tap
With Husky Wine Pod

With the festive season approaching, providing opportunities for plenty of entertaining, sales of three-litre "wine boxes" - the most cost-effective method of purchasing wine - will undoubtedly soar.

Keeping the wine at a constant temperature, however, remains the challenge at Christmas and New Year parties: swings in temperature impair a wine's flavour more than anything else.

The Husky Wine Pod adds certainty and style to the process of dispensing "bag in a box" wine, cooling white and rose wines and even warming red wines to their optimum temperature (16oC for a Pinot Noir, for example, or 11oC for a Sauternes).

Simply place the silver bag from the cardboard box inside the Husky Wine Pod, leave a few minutes to establish the temperature, then dispense and enjoy.

The Pod is a sleek silver 'ovoid' that serves wine at the perfect temperature wherever you happen to be - no bottles to juggle and to attempt to keep chilled or warmed in difficult circumstances. It removes the need for a wine box to be visible - the stigma of low-cost wine is still prevalent, despite boxed wine being a £280 million business. It also overcomes the problem of chilling wine through cardboard, delivering the contents of a three-litre silver bag - the equivalent of four bottles of wine - in perfect condition.

The environmentally friendly Husky Wine Pod is a low-noise, power-friendly device measuring 228 x 375 x 168 mm and weighing 2.4 Kg, providing a thermostatically controlled environment for up to three litres of wine.

Husky's guide to wine success: Remember that wine is perishable: storing at an excessive temperature damages its flavour, but keeping it at freezing point will cause just as much damage. Drawing upon half a century of chiller and refrigeration experience, Husky's advice is to keep wine at a stable, optimum temperature and serve it at a temperature that best shows of its personal characteristics: too hot and all you can taste is alcohol; too cool and its flavours will be hidden (just like biting into frozen food!) The eye-catching Husky Wine Pod makes delivering the perfect glass of wine, anywhere at any time, straightforward and consistent.

Commenting on the Husky Wine Pod, Geoff Thomasson, Chief Executive, Husky Group Limited, said: "UK wine consumption has changed dramatically over recent years. As wines from all over the world have become readily available, so our knowledge has expanded and with it, the confidence to purchase wine in larger quantities. The Husky Wine Pod is a simple, practical and convenient method of serving wine anywhere at its optimum temperature, while saving space in the fridge. It's also a great Christmas gift."

Cost: £24.99 + £10 delivery

For more information, call the Husky sales team on 08700 62 20 10 or visit www.itsbestdirect.com Husky's authorised Internet supplier.