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Taking
healthy eating to a whole new level, Tossed opens at Harrods102,
across from the famous Harrods store, 102 Brompton Road,
Knightsbridge, SW1X 7ZY on Friday 5 September.
Another salad bar? Not quite.
Turning over a new leaf, Tossed is at the forefront of a new
generation of healthy eating venues, shaking up Knightsbridge with
its upscale, quick casual food offer of salads as main meals, with a
big emphasis on health and indulgence.
Tossed counts calories and
nutritional content, ditches mayonnaise in favour of fat free yogurt
to bind ingredients, uses low GI carbs, serves hand-made soups and
makes smoothies that provide 100% of your daily fruit in one hit.
It's just that you wouldn't know it, as everything tastes so good.
If healthy eating conjures up
images of rice cakes and sunflower seeds, and the idea of salads
stops at lettuce, cucumber and tomatoes, it's time to tuck into a
freshly made salad packed with protein and hand tossed to order in
one of 15 different dressings. Create your own salad from a choice of
cold or hot bases, including salad leaves, cous cous, egg noodles or
brown basmati rice, then choose your ingredients and dressing. The
salad is then tossed in front of you.
Or choose one of 20 prepared
house salads, freshly tossed when purchased. The Tossed Signature is
packed with farm-assured chicken breast, mozzarella pearls, red
grapes, apple, toasted cashews, sun-dried cranberries and is tossed
with champagne raspberry dressing, yet it's just 435 calories.
Nutritional information is displayed in-store, but you can also
select the nutritional calculator at www.tosseduk.com
to build your very own, calorie counted salad.
A foodies dream, the quality,
presentation and creativity of Tossed's main meal salads is on a par
with those found in restaurants. From roasted butternut squash to
crayfish, sunblushed tomatoes and roast peppers, ingredients are
simply succulent, bread is low in salt, low GI, never soggy, and
sandwiches and wraps contain at least one portion of your daily fruit
and vegetables. In a crowded market, to find food of this quality at
£3.25 for a medium and £3.95 for a large salad (up to
£4.95 for speciality salads) and £2.95 for a smoothie (all
around 72 calories per 100 ml) is a bargain, but Tossed believes that
healthy eating should be accessible to everyone.
By changing salads from their
side dish status to 'big and tasty' main meals, low in fat and
calories, Tossed is changing people's perception of what everyday
healthy eating is all about, at a critical time when obesity in the
UK has reached an all-time high.
Understanding that people want to
eat healthily but want variety, beyond salads Tossed also offers home
made wraps, hand-made soups, stews, bagels and wholemeal bloomers,
plus several breakfast items, including good old fashioned porridge.
STORES
Tossed has injected an element of
fun into its health offer, with a quirky decor and vibrant
communication, such as the silhouettes of fresh ingredients
resembling rolling hills to entice customers away from their busy,
hectic lives and into the healthy, calm world of Tossed. The stores
are fitted out to facilitate throughput and have a computerised
ordering and payment system to speed up service, as well as providing
an on-line order service and office delivery.
ETHICS
Company ethics are impressive
too. Respect for the environment is core to Tossed, and packaging is
currently 95% recyclable. Hot drinks, sugar and most snacks carry the
FairTrade mark and food sourcing is carefully controlled. All the
meat in the soups and stews is free range, chicken is farm assured
and all eggs are free range.
HISTORY
The brainchild of the 'Salad
Man', Vincent McKevitt spotted the gap in the market for filling,
tasty, healthy food and salads. A business studies graduate, he went
on to be picked as 'The One To Watch' in the Courvoisier Future 500
in January 2008.
FACTS
AND FIGURES
Tossed at Harrods102 is open
Monday to Sunday from 8am to 10pm. The service is mainly takeaway but
there are 20 seats on the premises. On line ordering and office
deliveries undertaken. The new opening at Harrods102 is the fourth,
and is set to become the company's flagship. www.tosseduk.com
Tossed are located at:
101 St Martin's Lane, Soho, WC2N
4AZ Tel 0207 240 3599; 10 Sheldon Square, Paddington Central, W2 6EZ
Tel 020 7289 2516; Monsoon H/O, The Yellow Building, Notting Hill
Village, 1 Nicholas Road W11 4AN Tel:020 7243 4103; Harrods102, 102
Brompton Road, Knightsbridge, SW1X 7ZY Tel 020 7581 7020 - opening 5
September 2008; 31-33 Baker Street, W1 - opening 11 September 2008;
Westfield London, White City, W12 7GE - opening 30 October 2008
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