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New
designer box of non alcoholic chocolates for Eid and Diwali
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Thorntons
is taking a designer look at Eid and Diwali, with the launch of a
new chocolate box design for a classic collection of non-alcoholic
chocolates, which has been created by the world's most famous henna
tattoo artist Ash Kumar.
The box of
Thorntons much loved Classics chocolates has been designed by Ash
Kumar in his signature style and will be available at www.thorntons.co.uk
from 7th September. The black box with Ash Kumar's striking gold
design includes all non-alcoholic chocolates and retails for
£7.50. It includes classic flavours such as creamy fudge,
hazelnut nougat and country caramel, making it the perfect gift for
your friends and loved ones.
"Eid
and Diwali are growing celebrations in the UK and confectionery
gifting is a huge part of these festivals. Alongside giving sweets,
giving chocolate as gifts has become part of the celebrations over
recent years, so as the UK's leading chocolate gifting brand, working
with the world renowned Ash Kumar to create a bespoke box for these
occasions, was something Thorntons was perfectly positioned to do,"
explains Thorntons Brand Manager, Emma Dickinson.
"We
wanted to create something that would be truly in keeping with the
festivals and henna is an integral part of the celebrations, so
working with the world's greatest henna tattoo artist seemed like the
perfect partnership. Ash Kumar is the most famous henna artist in the
world and we're delighted to be incorporating his designs onto one of
our most popular boxes of chocolates." |
Ash Kumar
trained using the ancient art of henna and has since added his own
modernistic twist, producing stunning and internationally recognised
designs. He is so famous for his henna art his client list includes
the glitterati of Hollywood and Bollywood, including Shilpa Shetty,
Madonna, Julia Roberts and Demi Moore. He also holds the Guinness
World Record for the fastest henna artist in the world, which has
cemented his position as a true make-up and henna icon and enabled
him to earn a following of thousands who follow his art.
Ash Kumar
will be making appearances in Thorntons Birmingham High Street store
on Friday 18th September to celebrate Eid and in Thorntons Ilford,
London store on Saturday 10th October. Ash will be creating chocolate
artwork as he adds his henna designs to Thorntons chocolate creations.
Ash Kumar will also be offering Thorntons customers free henna
tattoos with every purchase of his specially designed box.
Mr Kumar
explains: "Makeup and henna is about creating looks to boost
self esteem and create wonders for the camera. My signature designs
are one with great popular demand, what better than adding this to a
prestigious chocolate box.
"I
love chocolates and Thorntons was the first place to come to mind.
The art of gifting is something the Asian community pride themselves
on, why not give them something to be even more so&ldots;Ash Kumar
designed Thorntons Classics chocolate boxes for Eid and Diwali.
Working with Thorntons is exciting as well as a different venture for
the Ash Kumar Group of companies. This is a first of many projects
I'm confident will be a great success at Thorntons with Ash Kumar."
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