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British
Entrepreneur invents Yoke Shopper to prevent the common symptom of
'bag-burn', which according to new research is prevalent across the UK
Britons across the UK are regular
sufferers of 'bag-burn' with new research revealing 40% of people
suffer from the symptom more than four times a month. Bag-Burn is the
symptom of carrying too many heavy shopping bags, the handles having
a cheese-wire-like effect of digging into your fingers, causing a
painful burning sensation.
To combat this common complaint,
British inventor, Matt Davies, has launched the revolutionary Yoke
Shopper - a hands-free shopping device, which will rescue us from the
shopping-bag-blues.
The survey, carried out by
Redshift Research for Yoke Shopper, found that 'bag-burn' is
particularly prevalent over the festive period, with 73% of
respondents saying that their fingers have suffered over the
Christmas shopping period as a result of having to carry too many
heavy shopping bags. Add to that the cold wintry conditions and you
have a recipe for pain!
The Yoke Shopper is set to
relieve the 'Bag-Burn' this Christmas. Competitively priced at
£9.99, it is small and compact enough to travel with you to the
shops. Whether shopping on the high street or at the supermarket, the
Yoke Shopper securely locks a number of plastic shopping bags or
'Bags for Life' together so your shopping stays put. The Yoke Shopper
is ergonomically designed for comfort and as well as being
'hands-free' it;
* Prevents shopping bags from
cutting into hands
* Carries several bags with ease
using the fully adjustable extendable strap
* Carries heavy loads comfortably
* Distributes the weight across
your body evenly
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Over half (56%) of the
respondents said that the thought of having to carry too many heavy
shopping bags was likely to make them take the car to the shops
rather than walk. The Yoke Shopper then is set to do its bit for both
the environment and shopper's wallets as it helps cut down on
unnecessary car journeys.
The Yoke Shopper is also a great
time saver as 40% of the respondents said that the thought of heavy
shopping bags encourages them to shop regularly to avoid having to
carry a lot at one time.
Matt Davies, British entrepreneur
and CEO of Yoke Shopper says, "The Yoke Shopper enables
shoppers to carry their shopping on their shoulder or across their
body to keep the use of their hands. This allows shoppers to keep
their hands free to answer their mobile, pay for the bus and hold
their child's hands."
"Carrying your shopping
bags home can be real pain, bag handles cutting into your hands,
heavy bags pulling on your arms and then the phone rings.... With the
Yoke Shopper all these annoyances are taken away to provide a stress
free shopping experience."
The Yoke Shopper is manufactured
in the UK using recycled and recyclable materials, is available to
buy at www.yokeshopper.com |
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Step-by-step
guide to Yoke Shopper
Step 1
Securely 'hook-on' a number of
plastic shopping bags or 'Bags For Life'- the Yoke Shopper will lock
them together so your shopping stays put.
Step 2
With your shopping bags securely
locked together the Yoke Shopper is designed to sit comfortably in
your hand - spreading the weight and preventing bag handles from
cutting into your fingers.
Step 3
To keep your hands free press the
button and pull out the required length of shoulder strap. Release
the button (audible 'click') to lock the strap in place.
Step 4
Carry your shopping on your
shoulder or across your body - leaving your hands free!
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