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Registration
for National Curry Week (22nd - 28th November 2009) has now opened
and is available to all curry restaurants, caterers, schools and
canteens in Britain. Coinciding with registration opening comes the
news that Cobra, undoubtedly the best known beer brand in the sector,
has signed up as Headline Sponsor for the next two years
This will be the 11th year of the
event which exists to promote the cuisine and raise funds for
charity. 2009 sees several breaks from the past for the event, the
main one of which is the break from raising funds for charities such
as Oxfam and Action Against Hunger. Instead, organiser Peter Grove
has founded The Curry Tree Charitable Fund to be overseen by Trustees
Cyrus Todiwala MBE, DL ; Rajesh Suri ; Enam Ali MBE ; Gulu Anand ;
Mridula Baljekar ; Prem Singh ; Colleen Grove and Shamin Hoque.
National Curry Week will target
the 23 million people who eat curry out of the home each year and
seek a minimum of £1 per person from them. Restaurants can help
by signing up and displaying the material to have £1 added to
each bill for The Curry Tree.
The funds that this is expected
to generate will not only go to worthy causes on the sub-continent
but, for the first time, 50% will go to the education and upskilling
of staff in Asian restaurants to help alleviate the present staffing
problems.
SPECIAL
EVENTS FOR 2009
"Can
You Handle the Heat Challenge"
It has been decided not to run
this competition again this year in view of the number of restaurants
producing dishes with super hot chillies and the possible inherent dangers
"Customers'
Restaurant of the Year" sponsored
by CurriesOnline.co.uk
Is yours the most popular
restaurant in Britain? The restaurant with the most votes will win
the title for 2009. Customers can send their vote by email or
restaurants can collect names and email addresses (in the unlikely
event verification is required) and send to us in bulk
"World
Poppodum Tower Record Attempt"
Every year the record goes up.
Can you, your staff or your customers create a new record - or just
have fun?
"Samosa
Speed Challenge"
A new speed challenge for the
kitchen. How many samosas can you produce from pre-prepared filling
to wrapping and cooking in 10 minutes with customer taste test.
"Best
Signature Dish (Classic)"
Submit your restaurant's
signature classic dish to take the title for 2009 - recipe, photo and
customer comment no later than 16 October 2009
"Best
Signature Dish (Innovative)"
Similar to above but for your
new, innovative signature dish
"Currybard
of the Year"
Can you compose a poem to curry
or your favourite curry house or dish?
As well as Cobra, National Curry
Week 2009 is supported by online expert CurriesOnline.co.uk and
English winery Taylor Shroff and as another first, fund raising will
continue beyond National Curry Week itself to run until the 2010
event making each annual National Curry Week a celebration of the
work done throughout the year.
"We really need the
support of every Indian/Bangladeshi/Pakistani/Nepalese and Sri Lankan
restaurant in UK, " says organiser Peter Grove. "Not
only will participating increase their footfall during the week but
they will be helping raise funds to ensure the industry grows and
develops for the future."
All members of the public
donating will have free access to a turning pages ebook called "Recipes
For Success 2009" valued at £5.99 containing 48
pages of recipes from top chefs in UK, USA, India and Thailand.
Registration is completely free
and can be done via the website www.nationalcurryweek.co.uk
or direct to Peter Grove on groveint@aol.com.
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